Proposal for advertisement

Proposal for advertisement assignment

The client/company that I will be representing in my advertisement will be "Boots". They are a Pharmaceutical Healthcare Beauty store which sells reasonable priced cosmetics/toiletries ranging from shower gels and shampoos to deodorants.

The product that I will be advertising will be a range of cosmetics and toiletries bought from Boots. There will be a mix of both male and female products and be of many different brands available in the shop.

The target audience which I hope will be interested in the products will be mainly young people (both male and female) as the products being mentioned, young people would care more about, such as specific brands like crew .

I would expect to see this advertisement social media websites where young people are obviously gonna visit, include them in YouTube ads as they will be more likely viewed there than on T.V and them maybe at bus-stops where people who are waiting on the bus can view it.

I plan on using an external light source from a flash light and a phone camera light as they all have varying levels of light intensity allowing for different amounts of lighting.

I will experiment with a number of props including reflective material, water and natural light which I feel will make the photos more interesting as well as making the toiletries\cosmetic items stand out.